The Habit-Based Coaching Framework Behind High-Ticket Renewals

Every gym owner wants to change lives…

But most are still stuck selling “workouts and nutrition plans” instead of the transformation clients truly pay for.

In this episode, Scott Carpenter and Andy “Boy” Miller break down the real reason high-ticket programs work — and why clients happily pay $3K–$6K for a 9–12 week experience when it’s structured the right way.

This conversation pulls back the curtain on the Tiny Habits Method, identity-based coaching, and the systems behind mentorship programs that deliver real long-term change… not temporary motivation.

Here’s what Scott & Andy unpack:

It’s NOT the workouts, the macros, or the app.

It’s the mentorship that helps them change the habits and identity behind their old results.

Two clients can do the exact same training — one succeeds, one fails.

The difference? What happens outside your four walls. Habit-based coaching solves this.

From early Precision Nutrition–style habits…

To Atomic Habits…

To BJ Fogg’s Tiny Habits framework (Motivation + Ability + Prompts).

This became the backbone of PTL’s mentorship model.

Motivation is high today… gone tomorrow.

High-ticket programs win because they make habits easy, tiny, and triggered by prompts — so they work even when motivation crashes.

Scott shares how he personally used the method to become a “superhuman version” of himself — and how you can use the same system for clients, staff, and even business operations.

The exact framework used inside PT Legends mentorships, including:

• Discovering the client’s true aspiration + why
• Identifying the most high-impact, easy-to-do habits
• Creating tiny habits that “hardwire” behavior
• Using prompts that fit their real life
• Weekly troubleshooting + iteration
• Celebrating wins to cement identity change

When clients look back 9–12 weeks later and realize:

High-ticket works because it solves the REAL problem — helping clients change their identity through habits, prompts, and consistent coaching.

Your workouts aren’t the product.

YOU are the mentor that rewires their life.

When you master this system, you can:

• Charge premium rates confidently
• Deliver results that clients rave about
• Create a business model that’s profitable AND meaningful
• Become the leader your clients, staff, and community actually need

This is how you build a truly transformational gym — not a “class factory.”

• A proven framework to coach habits that actually stick
• The mindset needed to run life-changing high-ticket mentorships
• Clarity on why your program is worth 3–5X more than you think
• The exact steps to help clients change their identity — not just their weight

1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free 1-on-1 mentorship + business deep dive with Andy:

📩 Email: Andrew@theprofitlifestyle.com

📧 Questions about mentorship or upcoming events?

Email: info@theprofitlifestyle.com

👉 Ready to build a life-changing, high-ticket program that clients renew again and again?

Schedule your free strategy call now:

ptlegends.com/1on1call