Welcome to Episode 102 of The Accidental Business Owner Podcast from My True North, presented by Jay Allen.

This week, Jay sits down with Amanda Daniels-Allen, founder of Koogar, to explore the powerful concept of Money Archetypes – the subconscious patterns and beliefs that shape how you earn, spend, invest and value money in your business.

If you’ve ever wondered why you make certain financial decisions, avoid others, or get stuck in repetitive money habits… this conversation is going to hit home. Amanda breaks down what Money Archetypes really are, how to identify yours, and how to use that awareness to grow your business, pricing confidence and financial resilience.

In this episode you’ll learn:
🔹 What Money Archetypes are and why they matter
🔹 How your upbringing and environment influence your relationship with money
🔹 Why business owners sabotage their own success without realising
🔹 How to align your pricing and offers with your core values
🔹 Practical steps to shift your money mindset today

Whether you’re scaling, starting, or shifting direction in business — understanding your Money Archetype can change everything.

About Our Guest:
Amanda Daniels-Allen is the founder of Koogar – specialising in marketing strategy, brand alignment and human-centred business development. She helps business owners create marketing that feels authentic, grounded and effective.

Connect with Us:
👉 Follow My True North: https://www.mytruenorth.biz
👉 Learn more about Koogar: https://www.koogar.co.uk
👉 Subscribe for weekly episodes!

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