『The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It』のカバーアート

The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It

The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It

著者: Tiffany Muehlbauer
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Your brand's reputation isn't built in a moment — it's built over time. And in today’s fast-moving world, waiting to communicate until you have to is a dangerous strategy. The Pool Theory is a modern framework for proactive visibility — created for leaders, entrepreneurs, and organizations who want to build trust before the spotlight hits. This audiobook walks you step-by-step through how to assess your current visibility, spot your blind spots, strengthen your authority, and create a sustainable rhythm for showing up with clarity and confidence — no matter what comes your way. Whether you're a founder raising capital, a policy-facing business navigating public perception, or a personal brand building long-term influence, this audiobook will help you: ✔ Clarify your message and visibility goals ✔ Build media and stakeholder relationships that matter ✔ Prepare for high-stakes moments before they arrive ✔ And create a presence that earns trust — even when you're not in the room Includes access to a free companion workbook with worksheets and reflection prompts at thepooltheory.com. Don’t wait for a crisis to show the world who you are. Start filling your pool now — before you’re thirsty.2025 Arma Communications Inc. マーケティング マーケティング・セールス 経済学
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  • Netflix — Refilling the Pool, Drop by Drop...and A Last Word
    2025/08/27

    In 2011, Netflix nearly lost it all. But through humility, discipline, and message clarity, they refilled their pool and returned stronger than ever.

    Trust isn’t a luxury. It’s your edge. In this final message, Tiffany offers a reminder of what matters, a recap of what you’ve learned, and a path forward.

    📥 Download the free starter kit at thepooltheory.com

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    8 分
  • Your Pool Is Your Power - Stay Ready
    2025/08/27

    Stay aligned and stay ready — every 90 days. Use this guided check-in to reflect on your visibility, relationships, and key metrics.

    🧰 Workbook tie-in: “Quarterly Pool Check-In”

    📌 Visibility is a rhythm, not a campaign.

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    4 分
  • Boeing — When the Scoreboard Lies
    2025/08/27

    On paper, Boeing was winning. But the 737 Max crisis revealed how misleading the wrong metrics can be — and how silence can erode decades of trust.

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    6 分
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