In this episode, we follow the journey of Canadian entrepreneur Stewart Irvine, founder of BioSquares — a first-of-its-kind platform linking everyday products to biodiversity regeneration. What began with a simple question at a donation bin uncovered the hidden costs of “sustainable” fashion, recycling myths, and ingredients that quietly devastate ecosystems. From clothing waste in Ghana to fast fashion dumps in Chile, the story reveals why protection is no longer enough and why regeneration must define the next era of commerce. Stewart’s vision is ambitious: a future where scanning a product directly restores forests, reefs, rivers, and oceans. #BioSquares , #StewartIrvine

Your brain's ancient reward system has been ruthlessly hacked. We're wired to crave sugar – a survival mechanism for scarce calories. But the modern food landscape has turned that primitive wiring against us, engineering an insidious, ubiquitous addiction hiding in 74% of packaged foods.

This episode isn't about willpower; it's an exposé. Join our expert nutrition scientist as they decode the dopamine hijack, the blood sugar rollercoaster engineered by Big Food, and the shocking metabolic sabotage (think: sugar creating visceral fat faster than dietary fat). Discover why Gen Z to Boomers are all trapped in the same neurochemical sweet spot, and arm yourself with actionable, high-impact strategies – from label hacking and palate retraining to cutting-edge metabolic support (like Vitasave's Stop Sugar Crave) – to reclaim your agency and break free from sugar's silent, systemic grip. This is the hard reset your biology needs.

What if every product you bought came with proof that you helped protect the planet? In this episode of Consumption, Rewired, we dive into a bold new vision for commerce—one where every scan of a QR code unlocks not just authenticity and transparency, but measurable environmental action. At the heart of this movement is ESquared, the world’s first platform to fuse circularity with regeneration, turning everyday purchases into verified micro-contributions to biodiversity. It’s not a loyalty program. It’s not a marketing gimmick.

It’s a radical reimagining of how consumption can serve the planet. We’re talking jackets, cosmetics, sneakers—each embedded with dynamic codes that trace impact down to the square meter. If you’re ready to rethink what buying power really means, this conversation is where it starts.