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You think you know what your customer wants… but do you really?

Turns out, most of us get it wrong.

In Episode 139 of the Foodpreneur with Chelsea Ford podcast, I’m joined by Angela Beswick from Stickybeak - the rapid consumer testing platform - and Bonnie Slade, founder of NaturKidz, whose last-minute product testing changed the trajectory of her pitch to a major retailer.

This one’s a must-listen if you’re launching a new product, updating your packaging, or prepping for a retailer meeting that needs to go right.

Why you’ll love this episode:

💡 Discover why your own preferences can be your biggest blind spot - and how to avoid being fooled by unconscious bias.
💡 Learn the packaging tweak that helped Bonnie confidently leave the skin on the feijoa (and why her customers are glad she did).
💡 Why “test early and test often” is smarter (and faster) than perfecting it all at the end.
💡 How Stickybeak’s quick turnaround gives you real-time data that can validate your ideas or help you pivot - even at the last minute.

This episode proves you don’t have to go with your gut or guess anymore. You can know. And that makes all the difference.

This Season of Foodpreneur with Chelsea Ford is brought to you by Chelsea Ford Co.’s tenth anniversary. Ten years in, I’m more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

LINKS & RESOURCES:

1. Stickybeak website
2. Stickybeak Range Review Guide
3. NaturKidz website
4. NaturKidz Instagram
5. Your Free Pitch Plan
6. Become A Foodpreneurs Festival Insider
7. Chelsea Ford Co. website

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.