The Retail Media Podcast: Lowe's LIVE interview at Cannes Lions
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The Retail Media Podcast: Lowe's LIVE interview at Cannes Lions
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Joe Cano, SVP of digital ecommerce at Lowe's dropped by the Mirakl Cabana to speak to Colin Lewis, providing insight into the company's strategic initiatives to become the "total home solution" for customers.
Cano, with 25 years in retail and ecommerce, highlights Lowe's focus on customer experience and convenience, particularly through the expansion of their online marketplace. This marketplace dramatically increases product assortment, offering everything from basic screws to high-end saunas and trampolines, aiming to save customers time by providing a single destination for all home improvement needs.
This episode also covers innovation such as the integration of AI tools, including the Milo companion app for store associates and the customer-facing Milo website assistant. Hear how it is designed to reduce friction in the shopping journey by offering tailored product recommendations and DIY advice. Lowe's also demonstrates a commitment to the "pro" or trade customer through dedicated support and training programmes, reinforcing their position as a trusted resource.