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Scaling or just staying busy?

Too many brand owners are growing, and keeping busy. But don't confuse that with scaling. More stockists, more sales… and a whole lot more stress. Margins stay razor-thin, costs creep up, and burnout isn’t far behind.

So this podcast season, I’m calling time on the chaos - because it is possible to scale without losing sleep or profits - using systems, strategy and structure.

In this solo episode, I’m breaking down:

🔑 The real difference between growth and scale.
🔑 Why scaling isn’t sexy - but it's sustainable.
🔑 My 8-part Function 8 framework to fix your foundation and grow profitably.
🔑 How to stop building a job… and start building a business.

This Season of Foodpreneur with Chelsea Ford is brought to you by Chelsea Ford Co.’s tenth anniversary. Ten years in, I’m more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

LINKS & RESOURCES:

• Function 8
• Chelsea Ford website
• Foodpreneurs Festival website
• Become A Foodpreneurs Festival Insider

Season 14

Season 14, out now, is 'Scale Season' and is being presented by Chelsea Ford Co.’s 10th anniversary.

For a decade, Chelsea Ford has backed Foodpreneurs and pushed to shake up an industry that too often plays it safe and leaves smaller players behind. She champions bold products, smarter tech, and better ways of working - because the future of CPG should be shaped by ideas, not just deep pockets.

Chelsea believes every emerging brand deserves a fair shot - not crumbs from the big end of town. Founders, no matter their gender, ethnicity, cultural background, spiritual path, sexual orientation, or beliefs, deserve their place on the shelves.

Chelsea stands for healthy competition - real competition - where brave ideas and fresh brands rise up because they’re good, not because they’re bankrolled.

This podcast is part of that mission. Every episode sparks bigger thinking, practical action, and the connections you need to get your products into more hands - and more money in your pocket.

Ten years in, she’s more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

Click this link to see how you can be part of it.