『#217: Sesame Street – Breaking Boundries』のカバーアート

#217: Sesame Street – Breaking Boundries

#217: Sesame Street – Breaking Boundries

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 Using TV addiction to educate children. Sesame Street broke boundries and changed rules to bring education to every child. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is... Well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Seaside Plumbing Ad] Dave Young: Welcome back to the Empire Builders Podcast, the podcast where Stephen Semple and Dave Young, that's me, Stephen Semple is him, we talk about businesses and how they grew and what made them empires. And normally during our little countdown to the recording, Stephen hands me the topic. He whispers in my ear what we're going to talk about today, and he didn't do that. So I still have no idea, but my enthusiasm is high because before we started recording, he said, "I've got some really good ones that we're going to record today." I'm thinking, "Finally. Finally, some good..." No, I just, they're all good. But you've got me on the edge of my seat, Stephen. You said I would be able to get this without the timer, without the countdown. Stephen Semple: That's it. So it starts off this way, "Can you tell me how to get, how to get to..." Dave Young: Sesame Street? I can sing it. Stephen Semple: Yes, that's it. Well, I could sing it as well, but no one wants to hear me sing. Dave Young: Sunny day, dah, dah, dah. Oh, yeah. Oh, Sesame Street. Stephen Semple: Yes. Dave Young: Cool. Stephen Semple: Yes. We're going to talk about Sesame Street. Now- Dave Young: Are we going to do voices? Stephen Semple: You might be able to. Dave Young: Here's the countdown, 5, 4... Four countdowns. Three. I don't think The Count did countdowns, did he? Stephen Semple: No, he never did, I don't think. But it's a nonprofit. It's owned by a nonprofit. Dave Young: [inaudible 00:02:59]. Stephen Semple: But a 1996 survey found that 95% of all American preschoolers had watched it by the time they were three years old. Dave Young: Sure. I believe that. Stephen Semple: Ninety-five percent. Now, when you hit a number like that, holy crap. I started looking at some of these things and went, "This is a story that we've got to explore." So Sesame Street first aired on November 10th, 1969 on Public Television. And put in perspective, that's the year that a man landed on the moon. That's what we're going back to. Dave Young: So here's the funny thing, I wasn't even a preschooler. I was six. I'd watch it today if it was still on. Stephen Semple: It's amazing. Dave Young: All the Spanish I know came from Sesame Street. Stephen Semple: There you go. Dave Young: I can count to 10. Stephen Semple: There you go. Amazing, eh? Dave Young: Yeah. So 1969... Stephen Semple: It changed television. And it's estimated that it's contributed to the education of over 150 million kids. It's the home of Elmo, and Tickle Me Elmo is one of the best-selling toys of all time, and all this was created and owned by a nonprofit. And the creators were Joan Cooney, Lloyd Morrisett, and of course, Jim Henson was a big contributor in the early days. And Joan was a documentary TV producer for Public Television. And the story basically starts in 1966, and Joan Cooney had just completed a documentary on a school in Harlem that was trying to close the gap in results with white counterparts. And if you think about it, in the mid-1960s, a lot is happening. The Civil Rights Movement is in full swing, but there's still this big gap. And Black first-graders are scoring lower on tests than 85% of white kids.
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