In this episode of Speaker Life, Lea Woodford sits down with video marketing expert Ian Garlic to uncover the secrets behind landing premium clients through strategic storytelling. From his “Green Zone” strategy to the Motown-inspired hook formula, Ian delivers powerful insights that every speaker and entrepreneur needs to hear.

Whether you're just starting your YouTube channel or looking to refine your message, this episode is packed with actionable gold.

You’ll Learn:

• Why most speakers fail with video marketing

• The “Green Zone” — and why it’s the key to conversion

• The difference between testimonials, case studies, and “Video Case Stories”

• The story arc that builds trust and sells

• What makes a powerful video hook (hint: think Motown)

• How to start your video strategy with Ian’s “Core Four” videos

• Where to get Ian’s free planner for content success

Ian Garlic

Website: https://iangarlic.com/

Facebook: https://www.facebook.com/IanJGarlic/

LinkedIn: https://www.linkedin.com/in/iangarlic
X: https://x.com/iangarlic?lang=en

YouTube: https://www.youtube.com/c/iangarlic

Lea Woodford is the founder of Speaker Life Magazine and Luxury Media Brands helping speakers and entrepreneurs amplify their message and grow their influence. With a background as a TV host and celebrity interviewer, she brings powerful media insight to every conversation. Through her podcast, magazine, and events, Lea empowers thought leaders to speak with clarity and purpose. Her work bridges storytelling with strategy, creating space for authentic voices to be heard. At the heart of it all, Lea helps leaders turn their message into lasting impact.

Website: https://luxurymediabrands.com/
Magazine Website: https://speakerlifemagazine.com/
YouTube: https://www.youtube.com/@Speakerlifemagazine
LinkedIn: https://www.linkedin.com/in/leawoodford/
Instagram: https://www.instagram.com/leawoodford/
Facebook: https://www.facebook.com/SmartFem/
Tiktok: https://www.tiktok.com/@leawoodford

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