Alex Cooper's Empire: Scandal, Millions, and Media Domination
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Alex Cooper's Empire: Scandal, Millions, and Media Domination
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Alex Cooper has dominated headlines and kept tongues wagging with an explosive mix of business triumphs, personal revelations, and headline-grabbing drama in the past several days. Fresh off the enormous $125 million multi-year sale of her Call Her Daddy podcast to Sirius XM—which followed her previous $60 million run with Spotify—multiple outlets now peg her net worth at anywhere between $22 million and $60 million, with Forbes putting her 2025 earnings estimate at $32 million. But it’s not just about the money; Cooper is cementing her reputation as a modern media mogul. She’s expanded her empire with the docuseries Call Her Alex, now streaming on Hulu, where she pulls back the curtain on her rise from college athlete to podcasting legend and business powerhouse. These candid behind-the-scenes moments are being hailed as a turning point in her public image, giving fans both scandal and seriousness in equal measure.
In terms of public appearances, a notable recent episode featured actor Dave Franco on Call Her Daddy, where wild stories and celebrity antics reaffirmed the show’s reputation for boundary-pushing candor and irreverent fun. Always strategic, Cooper recently partnered with Matt Kaplan, her fiancé and acclaimed film producer, to launch a new media venture called Trending. The company’s stated aim is to target Generation Z with a mix of scripted and unscripted content, digital media, and ambitious in-person tours, signaling a move beyond podcasting into full-scale youth-focused entertainment.
The flip side of Cooper's headline dominance is some very public fallout. The influencer gossip mill has been in overdrive thanks to rumors—now openly acknowledged—of a feud between Cooper and Alix Earle, the breakout social star Cooper signed to her Unwell Network in 2023. Earle’s abrupt exit from her Hot Mess podcast and pointed TikTok barbs—“I have so much information. We could go”—have ignited endless social media speculation and fan theorizing. While Cooper publicly downplayed the drama on TikTok, reports in outlets like People and The Indian Express detail business clashes and discontent from Earle’s camp, suggesting this friendship is finished for good. The personal and professional split with Earle, who is now focusing on YouTube and vlogging, has been one of the most dissected stories in influencer media this week.
Beyond drama and business, Cooper’s take-no-prisoners approach to her own life story resurfaced too. In her Hulu docuseries and a new viral segment, she has spoken bluntly about past college experiences, including allegations against a soccer coach, adding gravitas to her brand of raw, unfiltered storytelling. Social media remains abuzz with reaction clips and commentary, particularly after her recent advice-sharing moment went viral on Instagram: “We’re getting nowhere if we keep shoving it forward.”
Top headlines in national outlets underscore her unique position in pop culture—as a tastemaker, disruptor, and the undeniable queen of confessional podcasting. Whether calling the shots in the boardroom or stirring up speculation on TikTok, Alex Cooper remains the most relevant—and most watched—woman in podcasting and Gen Z media today.
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