🎙️ Welcome to Episode 1 of Rewire Fashion – a podcast where fashion meets digital innovation.

In this debut episode, Dr. Karin meets with Asia Kotenko – a digital fashion pioneer, CGI/VFX expert, immersive tech strategist, and the CEO of CELED Studio.

We discovered how fashion is evolving through Web3, "phygital" experiences, and AI.

By watching this episode, you will find out:

- How CGI and VFX are shaping visual storytelling

- What phygital really means, why it should be cancelled (and the terms we hope will be the new norm)

- QR codes, NFC chips, and how augmented fashion extends in the real world

- The risks of losing authenticity in AI-driven creativity

- Why personalized content is key to future brand success

Brands like Gucci, Prada, and Balenciaga are already on board with these trends. Are you? 🔥

To stay in the front row of digital innovation, hit "Follow" and be the first to listen to new episodes.

💬 Feel free to leave your questions in the comment section and share more about your experiences.

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Follow us:

→ Learn more about Asia Kotenko and her company:

Asia's LinkedIn: https://www.linkedin.com/in/anastasiia-kotenko-a417251a0/

Asia's Instagram: https://www.instagram.com/asiagattini/

CELED Studio (LinkedIn): https://www.linkedin.com/company/celed/

CELED Studio (Instagram): https://www.instagram.com/celed.io/

CELED Studio (website): https://www.celed.io/

→ Follow us on your favorite platform:

Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin

Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/

Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/

Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin

Check Dr. Karin's companies:

Law (Web3 and traditional legal services): https://www.lorezlegal.com/

Crypto compliance: https://www.scalecompliance.com/

Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/

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⏱ Timestamps:

00:00 Intro

01:25 Who Is Asia Kotenko?

02:00 Main Changes in Digital Fashion Nowadays

03:06 What Is CGI, and What Is VFX?

04:00 Phygital Might Be the Wrong Term

05:52 Digital Activations: QR Codes and NFC Chips

08:38 What Is Phygital – Definition and Implications

10:00 The Impact of COVID on Fashion Tech

11:50 Augmented Fashion – A New Term #1 (Addition to Real-World Experience)

13:38 Connected Fashion – A New Term #2 (How to Connect with Customers Emotionally)

16:30 Immersive Fashion – A New Term #3 (Full Experience, Beyond Wearing)

18:45 Should Phygital Be Cancelled?

19:25 The Path of Brands Toward Digital Innovation

21:00 Digitally Active Brands: Calvin Klein, Gucci, Balenciaga, Dolce & Gabbana, Prada

26:25 Why the Right NFT Implementation Strategy Matters

28:10 Educating Brands on Web3: Is It a Necessity?

30:15 CGI vs. AI – What’s the Difference and Which One to Choose?

34:26 Personalized Content in Brand Communication

36:36 The Risk of Losing the Human Touch Due to AI Development

40:02 How Not to Lose Authenticity in Today’s Tech-Driven World

42:29 Will AI Take Over the Creative Process?

43:45 How to Start Implementing Digital Innovation