Based on a powerful snippet from an interview with Rocky Lalvani from 2024, this episode highlights how your personal growth as a podcast host mirrors the growth you need to succeed as a financial professional. Paired with brand-new insights from the 2025 Podcast Marketing Trends Report, we’re diving into what separates average shows from high-impact, client-attracting podcasts — and how to make sure yours is set up for sustainable growth.

The full interview, How Small Habit Anchors Create Profitable Businesses, stands the test of time and is still worth a listen, even a year and a half later. If you have any interest in or curiosity about Profit First, best practices for your business finances, your time, or your energy, I highly recommend you tune in.

Rather than just sharing this at a conceptual level, I’m sharing how to implement the advice gleaned from Rocky and this new marketing trends report, and how the action might look in your business.

In this episode:

• How building confidence and better interview skills directly helps you serve clients better
• Why generic, repetitive podcast formats lose audience trust (and what to do instead)
• The 2025 Podcast Marketing Trends Report findings that prove interviews still work — and longer episodes are thriving
• Why consistency is your biggest credibility marker (and how to maintain it sustainably)
• Encouragement for business owners worried about “crowded” business and finance categories

How you structure and prepare for interviews is a window into how you’ll approach client work, so ensure your show reflects the level of professionalism you want portrayed to a potential client base.

• Thoroughly prepare questions and research guests before interviews
• Guide conversations to meet audience needs rather than following a formula
• Consistently develop hosting skills and build confidence to attract high-profile guests

To take a fresh stab at what you WANT your show to be, download the free Podcast Launch Workbook from here: https://podcastabundance.com/launch-workbook/

Follow Rocky: His Website: https://profitcomesfirst.com/

Profit Comes First Podcast: https://profitcomesfirst.com/podcasts/

Richer Soul Podcast: https://richersoul.com/

Here’s the link to the 2025 Podcast Marketing Trends Report: https://podcastmarketingacademy.com/podcast-marketing-trends-report-2025/

This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com

Watch everything on YouTube @PodcastingForFinancialPros

Follow Virginia Elder on social media: LinkedIn Instagram

To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com