You’re scaling your business but is your legal foundation rock solid? Learn how to avoid costly missteps with attorney and strategist Peter Hoppenfeld.

What You’ll Learn:

• Why “don’t give up equity” could save your business (literally)
• The critical contracts every founder needs before scaling
• Why most email marketing is dying—and what’s replacing it
• The mindset shift that turns lawyers into true business allies
• How younger buyers are disrupting traditional marketing funnels

Legal strategy isn’t just about avoiding lawsuits—it’s about building your business on bedrock. In this episode, Gary sits down with longtime advisor and legal strategist Peter Hoppenfeld to unpack the real-world lessons most entrepreneurs miss until it’s too late. If you’ve ever rushed into a partnership, skipped a shareholder agreement, or handed out equity too easily, this episode is your wake-up call.

Peter shares why traditional lawyering misses the mark for high-growth companies, and how strategic legal counsel can actually become your competitive edge. From operating agreements and confidentiality clauses to scaling decisions and team structure, this episode is a masterclass in legal foresight.

We also dive into the changing landscape of marketing—from the decline of email to why Gen Z buyers won’t sit through a webinar. Peter explains why podcasting and short-form video are now critical for building trust and conversion in modern media.

Whether you're a founder, CEO, or service provider looking to protect your IP, your reputation, and your future, this episode is packed with the kind of practical wisdom only decades in the game can deliver.

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Links & Resources:

Website: https://peterhoppenfeld.com

Email Peter: phoppenfeld@gmail.com

Gary’s website: http://garykadi.com

===== ABOUT GARY KADI =====

Gary Kadi, creator of Inside Man, helps high performers and entrepreneurs bridge the gap between success and fulfillment. As a business builder, author, and transformational coach, Gary empowers leaders to live on purpose—not just by performance.