What turns a wine country visit into an incredibly memorable experience? What are the hidden perks of off-peak wine travel? How has digital media transformed the way people plan wine travel?

In this episode of the Unreserved Wine Talk podcast, I'm chatting with Amy Wislocki, editor-in-chief of Decanter, the world’s most prestigious wine magazine.

You can find the wines we discussed at https://www.nataliemaclean.com/winepicks

Giveaway

Two of you are going to win a copy of her terrific book, The Ultimate Wine Lover's Travel Guide. To qualify, all you have to do is email me at natalie@nataliemaclean.com and let me know that you’ve posted a review of the podcast. I’ll choose two people randomly from those who contact me.

Highlights

What don’t many wine lovers realize about the wine-making history of the country of Georgia?

How important is authentic cultural immersion to wine travel?

Can wine tourism help preserve cultural heritage in regions recovering from political strife?

What’s the association between wineries and wildlife?

How and why are many wineries now catering to families?

What was Amy’s approach to balancing practical with sharing the romance of the locations in The Ultimate Wine Lover's Travel Guide?

What would Amy include in her perfect wine day itinerary?

How has COVID-19 impacted wine travel?

What are the advantages of travelling to wine regions outside of the peak seasons?

Is environmental consciousness changing wine tourism?

How has digital media transformed wine travel writing?

Has the rise of influencers changed the wine industry?

What would Amy add to a new edition of the book?

What should you be asking about wine travel?

How does Amy want readers to feel after reading The Ultimate Wine Lover's Travel Guide?

Which famous figures would Amy want to be able to share a bottle of wine with?

Key Takeaways

What turns a wine country visit into an incredibly memorable experience?

Amy advises to mix it up a bit and not cram too much into the day, because then that becomes too stressful. Probably a bit of planning will help to make it a perfect day. Often you need to book in advance. So maybe just two winery visits, one in the morning, one in the afternoon. Go somewhere for lunch where you can sit outside and just enjoy the beautiful views, get some fresh air. You might be able to hire a bicycle or go for a hike around the vineyards. See a beautiful village that has some nice culture, or architectural churches.

What are the hidden perks of off-peak wine travel?

Amy says the main thing is that the winemaker might have more time to spend with you. There must be certain times of the year that are really busy, not only in terms of tourists, but in terms of the winemaking. Also you have a higher chance of just being able to get into some of the most sought-after wineries. There might be some wineries that are just fully booked for ages.

How has digital media transformed the way people plan wine travel?

Amy observes that on social media, you can watch videos and reels of place which inspires people to do more research. So they might be sparked off by something they see on TikTok or Facebook or Instagram, and then they might go to Decanter.com, and read the whole article. So it’s all complementary.

About Amy Wislocki

Amy has more than 30 years' experience in publishing, and worked at a senior level for leading companies in the consumer, business-to-business and contract publishing arenas, before joining Decanter in October 2000 as Magazine Editor. As well as overseeing content planning and production for the print offering, she has also been involved in developing digital channels, Decanter.com and Decanter Premium.

To learn more, visit https://www.nataliemaclean.com/345.