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Episode 1 - Funnels Are Dead. Long Live the Loop.

Episode 1 - Funnels Are Dead. Long Live the Loop.

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 On the first episode of the Burn The Manual podcast, Josh and Nicholas challenge one of marketing’s most sacred structures: the funnel. In a landscape flooded with content, traditional funnels are breaking down—and consumers are no longer moving through neatly defined stages. Instead, brands that win are the ones who create loops: continuous, trust-building cycles that meet people where they are, not where your strategy expects them to be. From the rise (and saturation) of UGC to the real ways people make decisions today, this episode breaks down why outdated models don’t cut it anymore—and what to do instead. Subscribe for no-fluff takes on brand growth, creative strategy, and modern marketing—whenever they drop.

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