Regional VP of Rosewood Hotels: What’s Next for Hospitality? | The Digital Concierge
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Regional VP of Rosewood Hotels: What’s Next for Hospitality? | The Digital Concierge
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The Digital Concierge has officially opened its doors!
And you’re invited.
In our very first episode, we sit down with Friedrich von Schönburg, Managing Director of one of Madrid’s most iconic hotels — and now, the newly appointed Regional Vice President for Southern Europe at Rosewood Hotel Group. With a lifelong connection to hospitality that began in his father’s hotel in the 1950s, he reveals the secrets behind intuitive luxury, timeless leadership, and what truly defines a remarkable guest experience.We discuss:• The philosophy behind Rosewood’s “A Sense of Place” and why it resonates globally• How childhood memories of his father’s hotel shaped his understanding of service• What today’s luxury guests truly value and how to exceed their expectations• Why quiet, personalized moments matter more than ever in hospitality• His leadership principles for building empowered, emotionally intelligent teams• The future of hospitality in Southern Europe and what he sees coming nextYour monthly check-in from the world of hospitality straight to your inbox: https://www.fordigitalsakes.com/thedigitalconciergeFollow The Digital Concierge: https://www.instagram.com/thedigitalconciergebyfdshttps://www.tiktok.com/@thedigitalconciergebyfds