NOTE: Originally streamed January 24th, 2025.

People buy from people. Why do so many data-driven marketers forget this?It’s time for data-driven marketers to focus on human-to-human (H2H) approaches that lead with authenticity, empathy, and trust. Derek Weeks, bestselling author of Unfair Mindshare and CMO at Katalon, will join Todd Nilson to explore the core principles of H2H marketing. Together, they will cover: - How empathetic outreach, shared experiences, and community-building can create deeper, more meaningful relationships with your audience. - Potential hurdles, such as organizational resistance or digital fatigue. - Practical strategies, including using video-based conversations and blending data with a human voice Get your questions answered live! Join us on Friday, January 24th at 10am Central.ABOUT DEREK WEEKSDerek Weeks is the CMO at Katalon, a B2B company building the new generation of software testing solutions. As a four-time CMO and VP of Marketing with over thirty years of experience, Derek has shaped marketing at Fortune 100 technology powerhouses and scaled growth for innovative venture-backed start-ups. Honored as one of the top CMOs in the Washington, D.C. metro area by DCA Live and snagging the coveted Marketing Department of the Year award from the Business Intelligence Group, Derek strives every day to make a positive impact in the community of marketers worldwide.Derek is the pen behind Unfair Mindshare: A CMO’s guide to community-led marketing in a product-led world, and a co-author of the insightful Feedback Loops: Voices of All Day DevOps trilogy.https://www.linkedin.com/in/derekeweeks/ABOUT THE SHOW Talk About Your Community is a biweekly live stream for leaders, technologists, entrepreneurs and community builders. Todd Nilson interviews experts from a variety of fields who have input on how communities are both built and sustained online and off. Tune in to talk about community building and digital strategy. Talk About Your Community is produced by Clocktower Advisors, a global consultancy specialized at helping organizations like yours to build thriving, sustainable communities online. Clocktower Advisors Privacy Policy: https://lnkd.in/dS64AhxU Connect with Todd Nilson on LinkedIn https://lnkd.in/gi9gh6NN Follow Clocktower Advisors on LinkedIn https://lnkd.in/gu9CXE_s Schedule a call: https://lnkd.in/gmYK3rwf ‎