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Emily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches.

• Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% later)
• Exploring unique retail options beyond traditional skincare products
• Using storytelling techniques to create natural, non-pushy sales opportunities
• Creating visual displays that help clients see themselves using products
• Building displays as lifestyle vignettes rather than by product category
• Starting small with just $100-200 investment in select retail items
• Finding products with higher margins than traditional skincare lines
• Including unexpected items like hair accessories, robes, or specialized beauty tools
• Understanding that multiple income streams create financial stability

Download Emily's free startup formula for estheticians at boutiquetrainingacademy.com/kari

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com