Welcome to the inaugural episode of Maximus & The Founder Quest!

In this monthly series, Max Greenwald (Co-founder & CEO of Warmly,) will team up with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five) on a mission to level up Max's founder brand.

In this episode they tackle the fundamentals of storytelling and why most founders get social media ROI completely wrong. Dave shows Max how to think long-term about brand building and reveals his 6-question framework that turns positioning exercises into actual LinkedIn content strategy.

Tune into the full episode to learn how to become a storyteller!

HIGHLIGHTS:
0:00 Episode Starts
0:21 Why founder brand matters more than ever
3:48 The mistake of measuring immediate social media ROI
4:24 Max's family of professional storytellers
9:48 The "give, give, give, ask" social media strategy
12:18 Why marketing attribution doesn't work for brand
14:15 Using LinkedIn as a feedback loop for product ideas
15:36 The commitment required to succeed
19:51 Dave's 6-question founder brand framework
24:57 How to make ABM the villain in your story
28:27 Turning positioning into LinkedIn content strategy

Connect with Max - https://www.linkedin.com/in/max-greenwald/
Connect with Dave - https://www.linkedin.com/in/davegerhardt/
Want to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/