Is Traditional Advertising Dead or on the Edge of a Marketing Revolution?

Dive into Horizons Q2 2025 as we redefine the boundaries of advertising, harnessing AI and personalisation to shape the marketing world. From Google's groundbreaking AI project Gemini to Shopify and OpenAI’s partnership transforming e-commerce, this episode showcases the innovations shaping the future.

Explore YouTube’s game-changing ad strategies, Google's Performance Max, and their impact on digital campaigns in Europe and the US. Discover dynamic integrations of creativity and data in out-of-home promotions with Transport for London and connected TV trends emphasising content over platform loyalty.

We’ll also uncover surprising synergies between B2B and B2C strategies, spotlighting innovative TV campaigns by companies like Xero. Plus, join us as we decode shifting social media behaviours, from WhatsApp's rise to Spotify’s video content revolution. Finally, don’t miss the potential of older demographic engagement in streaming and the art of storytelling in connected TV ads.

Packed with actionable insights and bold predictions – this is marketing redefined.

Get in touch to have a chat with us so we can explore where we can help drive genuine behaviour change for you. Our people all come from eclectic backgrounds which make for an awesome team dynamic. We are obsessed with producing amazing work for all of our clients.

We want to be challenged, tear up the rule book. Never stop, never settle, always improve. Be amazing. Join the revolution.