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On The Call Log: Sulinna Ong

On The Call Log: Sulinna Ong

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In the premiere episode of The Call Log presented by Assistants vs. Agents, Warner Bailey sits down with Sulinna Ong, Global Head of Editorial at Spotify, for a deep dive into her unconventional path through the music industry. From grunge bands and tech obsession to her early days as an assistant at Sony Music, Sulinna shares the grit and perseverance that shaped her career. She breaks down how Spotify editors identify rising artists, the role of “trigger cities” in shaping global hits, and the emerging genre-blending trends redefining music discovery. Sulinna also offers advice for creatives trying to break in, emphasizing the importance of discipline, curiosity, and constant creation. Plus: her dream festival lineup, favorite sci-fi film, fashion that inspires her music taste, and a very relatable email confession.

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