Episode Overview:

AI is transforming marketing—but trust still wins. In this conversation, host Emanuel Rose sits down with revenue coach Kristin Zhivago to unpack how to stay human in a machine-accelerated world: keep your promises, interview real customers, align your sales process with their buying journey, and deploy AI tools without losing credibility. Expect practical frameworks, ethics-in-action, and field-tested ways to grow revenue without the hype.

What You’ll Learn:

• How to turn “marketing promises” into delivery your customers can feel

• A simple method to interview customers and capture their exact words for copy and offers

• Why AI has no innate conscience—and how to keep a human-in-the-loop

• The difference between chatbots and true AI “agents” powered by your private content

• AEO/“answer engine optimization” fundamentals for conversational search

• Process fixes to remove buyer “speed bumps” that kill conversions
  

Featured Guest:

Kristin Zhivago — Revenue coach, founder/president of Zhivago Partners, and author of “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” Kristin has helped companies of all sizes align marketing, sales, and delivery around what buyers actually want.

Episode Highlights:

• Marketing’s job = make promises the business must keep

• Customer interviews that surface real “desires, concerns, and questions”

• Using AI to uncover market opportunities (beyond persona guesswork)

• Building private AI agents vs. scripted chatbots

• Why AI lacks a conscience—and what governance looks like in practice

• From keywords to conversations: AEO strategy in the age of LLMs

• Change management: updating systems, KPIs, and talent for AI

• Revenue Growth Assessment: syncing operations with buyer reality
  

Connect and Explore More:

• Blog post recap: https://emanuelrose.com/navigating-customer-centric-marketing-in-the-age-of-ai/

• Host website: https://emanuelrose.com/

• Emanuel’s book “Authentic Marketing in the Age of AI”: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• 
  

  Connect with Emanuel Rose

  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
  Connect with Kristin Zhivago

  LinkedIn: https://www.linkedin.com/in/kristinzhivago/

• 
  

• Further Reading or Resources:

  • “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy” (book title for reference)

  • On customer interviews and voice-of-customer programs (search your help center or SOPs)

  • Add any relevant case studies or playbooks your team mentions in the episode
    

  If this helped you think more clearly about customer trust and AI, subscribe, hit like, and drop a comment with one promise your marketing makes—and how you ensure your team keeps it. Share this with a colleague who’s building AI into their go-to-market.

  
  

  
  

  #AIinBusiness #CustomerExperience #MarketingEthics #AIPodcast #MarketingStrategy #VoiceOfCustomer #RevenueGrowth #AnswerEngineOptimization #Chatbots #AIAgents #ContentStrategy #SalesAlignment #Trust #LLM #ChangeManagement