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Priscilla and I have basically the same origin story — we're both therapist/dietitian-turned-copywriters who used to work in eating disorder recovery and now help people say the damn thing online. (Isn't the universe a strange place???)

In this episode, we're talking about pivoting without burning your whole life down, what it's like to slowly let go of one identity while building another, and why sometimes the smallest shifts matter way more than the dramatic ones.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

Sometimes it is so much better to opt for softer, gentler, and smaller changes in your business than trying to conduct a huge, giant pivot of everything all at once.

SKIM THE SCRIPT

– Why Priscilla went from helping people untangle their feelings to helping them untangle their message

– The tension between "I'm a therapist" and "I'm a copywriter" (and why both can be true)

– Why burning it all down isn't always the move... even when you really want to

– The guilt of "wasting" years of school and training on something you no longer want to do

– Why incremental change is actually harder than just ripping the band-aid off

– The difference between "this isn't right for me" and "I just don't want to deal with my inbox today"

– How to make space for the next version of yourself while respecting who you used to be

– Why a pivot can be as small as a new boundary, a tone shift, or dropping one offer

– The permission to evolve without rebranding your whole existence

WHERE TO FIND PRISCILLA

– Follow Priscilla on Instagram

– Subscribe to Priscilla's Substack

– Priscilla's website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

Hannah from The Wealth Collaborative is here, and she's about to call out the thing nobody wants to admit — a lot of us are playing business instead of actually building businesses. If you've been chasing seven-figure goals just because it sounds good, reinvesting every dollar back into your business because someone told you that's what you're "supposed" to do, or quietly wondering why you're burnt out despite hitting all your revenue targets... this episode is for you (and also maybe for past me, because ouch).

We're talking about why "rich beyond revenue" should be the goal we're all chasing and how to reverse-engineer your life goals instead of setting flashy, random numbers that don't even serve you.

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

If you're more worried about making money than thinking about what you're paying to make that money, you might just be playing business.

SKIM THE SCRIPT

– "Playing business" vs. being strategic

– The difference between chasing revenue and building personal wealth

– Why soooo many women entrepreneurs are burned out and broke despite hitting their goals

– What it costs you when you reinvest everything back into the business

– Why business is meant to be boring (and fun at the same time)

– How to know if you actually need that seven-figure year or if you're just saying it

– The real ROI of hiring — buying back time vs. making more money

– Treating bad investments like tuition instead of failures (Can I get this tattooed in my brain?)

– What it means to be "rich beyond revenue" and part of the new money movement

WHERE TO FIND HANNAH

– Follow Hannah on Instagram

– Listen to the New Money Podcast

– Hannah's website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

Tristan and I have been circling each other on the internet forever, and this was finally our chance to talk face-to-face about being multi-passionate, refusing to niche down, and owning the fact that some of us are just built to do a little bit of everything. She’s a virtual assistant, digital organizer, photographer, content repurposing wizard, and the internet’s unofficial President of “Sure, I Can Do That.” If you’ve ever felt pressured to shrink yourself into one job title instead of letting your whole skillset breathe, you’re going to love this one.

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

You don’t have to pick a lane if you’re the whole damn highway.

SKIM THE SCRIPT

– Why Tristan refuses to niche down — and why that actually works

– The myth that being multi-passionate is “confusing” (it’s not)

– How she built a business by saying “sure, I can do that”

– The real overlap between VA work and brand photography

– Why messaging is the only thing that actually gets tricky

– The truth about offering a lot of services without burning out

– When saying yes helps you grow — and when it totally drains you

– Why “I can figure it out” is both a gift and a trap

– How to know when it’s time to stop doing something

– Niching down vs. vibing your way through business (our preferred method)

– Outsourcing, boundaries, and helping people get back their time

– Why variety is the only thing keeping some of us from boredom

WHERE TO FIND TRISTAN

– Follow Tristan on Instagram

– Follow Tristan on Threads

– Tristan’s Website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!