After allllll of my recent rebrand content, I’m finally sitting down with my brand designer, Kristina of Gem Creative Co. to give you the *true* BTS tea. We talk about the rebrand reveal that had me on the floor—the details, the strategy, the behind-the-scenes magic that went into building a brand that’s already earning endless compliments and conversions.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

You will never regret the time, intention, and effort you put into making your brand MEANINGFUL.

SKIM THE SCRIPT

• Why every single detail in my rebrand has purpose (nothing was random)
• How Kristina made those sticker-style graphics look like you could hold them in your hands
• The power of client surveys and why asking people to talk about you isn't actually that scary
• What it's like working with another detail-oriented person (spoiler: it's smooth when you trust each other)
• Why I knew I had to design my own website (and why that was the right call)
• The difference between decoration and intentional design that actually means something
• How flexible branding lets you show up in different ways without losing your identity
• Why good copywriters aren't mind readers—we just know how to ask the right questions
• The secret to getting inspired by a client's existing creative work and voice
• How collaboration and honest feedback make the creative process better, not harder
• What makes a brand guide actually useful (hint: it's not just fonts and colors)
• Why DIY branding can be empowering when you have the right tools and support
• The benefit of working with a designer and copywriter who already know how to work together

WHERE TO FIND KRISTINA

• Kristina’s Website
• @gemcreativeco on Instagram
• Join BrandEd, Kristina’s DIY brand program & course

MENTIONED IN THIS EPISODE

Read the entire rebrand blog post here!

MORE FROM HELLO & CO

• Stalk the entire episode lineup of I Don’t Know Who Needs To Hear This
• Visit my website at hellococreative.com
• Follow @idkwhoneedsthispod on Instagram
• Find me on Instagram
• Follow me on Threads (you’re welcome in advance)

So this is basically my most requested episode ever, and I've been putting it off for years because I was actually trying to distance myself from my old career on purpose. But you asked for it, so here we are: the full story of how I went from being a registered dietitian working in eating disorder care to becoming a website copywriter who helps service providers sound like actual humans online!

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

With the right messaging and enough time, you absolutely can successfully transition careers, pivot to new offers, or basically do whatever you want in business — even if it's a seemingly unrelated field.

SKIM THE SCRIPT

– How I went from dietitian to copywriter

– Why I spent five years ignoring ALL the signs that I wanted to do something else

– How websites became my actual hobby while I was supposed to be seeing clients

– My first advice: develop a "why not" mentality and get messy with experimentation

– How I went from $900 websites to being booked out months in advance

– Why I niched down to health and wellness providers first — then un-niched on purpose

– Advice #2: cultivate a regular practice of working on your business, not just in it

– Why I secretly stopped being a website designer for four months before I told anyone

– How to give context when you're making a pivot (and why you don't have to build in public if you don't want to)

LINKS

– Check out my portfolio

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram\

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Jocelyn, from Scale Your Resonance, and I have been doing that thing where you orbit the same people on the internet forever. But we're finally here, and we're posing a simple question for you:

What if you don't actually NEED more visibility?

Because tons of people think they need 10K more followers when what they actually need is to convert better with the people who are already watching. If you've been spending loads of time and energy trying to go viral, we think that's distracting you from the whole point of your business — making sales!

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

All of the visibility and the likes and the followers and the "OMG your content is just so good and relatable" — none of that matters if your stuff isn't also converting those people into your actual paying clients.

SKIM THE SCRIPT

– Why you probably don't need as much visibility as you think you do

– What happens when you have 350K followers but aren't converting

– The difference between extra credit content and authority content

– Creating content with legs instead of just chasing the algorithm

– Your hook matters more than any viral formula

– Knowing what people expect from each platform is key

WHERE TO FIND JOCELYN

– Follow Jocelyn on Instagram, Threads, and Tiktok

– Jocelyn's website

– Check out her courses Case Study Sprint and Best Seller

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!