After allllll of my recent rebrand content, I’m finally sitting down with my brand designer, Kristina of Gem Creative Co. to give you the *true* BTS tea. We talk about the rebrand reveal that had me on the floor—the details, the strategy, the behind-the-scenes magic that went into building a brand that’s already earning endless compliments and conversions.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

You will never regret the time, intention, and effort you put into making your brand MEANINGFUL.

SKIM THE SCRIPT

• Why every single detail in my rebrand has purpose (nothing was random)
• How Kristina made those sticker-style graphics look like you could hold them in your hands
• The power of client surveys and why asking people to talk about you isn't actually that scary
• What it's like working with another detail-oriented person (spoiler: it's smooth when you trust each other)
• Why I knew I had to design my own website (and why that was the right call)
• The difference between decoration and intentional design that actually means something
• How flexible branding lets you show up in different ways without losing your identity
• Why good copywriters aren't mind readers—we just know how to ask the right questions
• The secret to getting inspired by a client's existing creative work and voice
• How collaboration and honest feedback make the creative process better, not harder
• What makes a brand guide actually useful (hint: it's not just fonts and colors)
• Why DIY branding can be empowering when you have the right tools and support
• The benefit of working with a designer and copywriter who already know how to work together

WHERE TO FIND KRISTINA

• Kristina’s Website
• @gemcreativeco on Instagram
• Join BrandEd, Kristina’s DIY brand program & course

MENTIONED IN THIS EPISODE

Read the entire rebrand blog post here!

MORE FROM HELLO & CO

• Stalk the entire episode lineup of I Don’t Know Who Needs To Hear This
• Visit my website at hellococreative.com
• Follow @idkwhoneedsthispod on Instagram
• Find me on Instagram
• Follow me on Threads (you’re welcome in advance)