So this is basically my most requested episode ever, and I've been putting it off for years because I was actually trying to distance myself from my old career on purpose. But you asked for it, so here we are: the full story of how I went from being a registered dietitian working in eating disorder care to becoming a website copywriter who helps service providers sound like actual humans online!

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

With the right messaging and enough time, you absolutely can successfully transition careers, pivot to new offers, or basically do whatever you want in business — even if it's a seemingly unrelated field.

SKIM THE SCRIPT

– How I went from dietitian to copywriter

– Why I spent five years ignoring ALL the signs that I wanted to do something else

– How websites became my actual hobby while I was supposed to be seeing clients

– My first advice: develop a "why not" mentality and get messy with experimentation

– How I went from $900 websites to being booked out months in advance

– Why I niched down to health and wellness providers first — then un-niched on purpose

– Advice #2: cultivate a regular practice of working on your business, not just in it

– Why I secretly stopped being a website designer for four months before I told anyone

– How to give context when you're making a pivot (and why you don't have to build in public if you don't want to)

LINKS

– Check out my portfolio

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

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— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!