In this episode, Peppa Wise, SVP of Go-To-Market at Multiverse, breaks down the real differences between scaling from 0 to 10 million, 10 to 100 million, and beyond. From early-stage hustle and chaos to building scalable systems, leadership teams, and world-class sales processes, this conversation is packed with lessons most operators only learn the hard way.

Peppa shares the painful mistakes that shaped her leadership journey, including the year Multiverse fell behind on productive capacity, why hiring the wrong people can quietly destroy growth, and why great leaders must learn to balance accountability with empathy.

The conversation also explores AI, workforce transformation, leadership psychology, sales rigor, emotional resilience, and why Multiverse believes the future of work depends on helping companies actually adopt AI — not just buy new tools.

If you're building a startup, leading a sales team, scaling a company, or trying to become a better leader, this episode is full of hard-earned insights you can apply immediately.

With thanks to our sponsors Aurasell.

Timestamps:

0:00 — Trailer 1:18 — Introduction & Guest Overview 2:59 — What Separates the 0-10, 10-100 & 100M+ Stages 4:48 — Early Learnings & What to Overcome in the 0-10 Journey 7:00 — What Leadership Looks Like at 0-10 8:58 — Reflecting on Your 0-10 Self & Mistakes Made 10:24 — How Mentorship Fuelled Evolution Through Each Stage 13:01 — Is It Okay to Specialize in One Stage 15:38 — What Is Your Long-Term Ambition 17:12 — Have You Changed as a Person Through This Journey 19:46 — How to Coach Leaders Being Inauthentic 21:16 — Were There Any Real Career Low Points 24:26 — What Does Maniacal Productive Capacity Mean 25:57 — What Signals Show Someone Is Ready to Promote 28:38 — Where People Go Wrong With Productive Capacity 33:10 — How to Manage Emotion Under Pressure 37:54 — What Separates First From Second Line Leaders 40:13 — Do You Hire People Similar to Yourself 42:32 — What Changes Has Donn Driven in Year One 45:45 — What Excites You Most About This Next Phase 48:13 — Why Multiverse Is Still the Destination 49:46 — Common Misconceptions About Multiverse 51:17 — Closing & Final Thoughts

What does it really take to scale a sales team inside a billion-dollar company without losing culture, performance, and leadership quality along the way?

In this episode, Peppa Wise and Euan Blair break down the real playbook behind scaling one of the fastest-growing teams in the UK. From the chaos of the 0 to 10 million stage to building sustainable systems at scale, this conversation dives deep into leadership, hiring, productive capacity, mentorship, sales culture, and the lessons most founders only learn after painful mistakes. Peppa shares her journey from one of the early hires at Multiverse to leading a 120+ person go-to-market organization, while Euan opens up about building a mission-driven company during one of the biggest shifts in the future of work and AI.

The episode also explores: - Why most companies fail when scaling teams - The leadership traits that matter most in hypergrowth - Why top performers don’t always become great leaders - The hidden cost of hiring the wrong people - How elite sales organizations maintain standards while scaling fast - The role AI will play in reshaping workforce productivity - Why culture and mentorship become even more important at scale If you're a founder, sales leader, startup operator, or anyone building inside a fast-growing company, this episode is packed with lessons you rarely hear shared this openly. With thanks to our sponsors, Aurasell.

Timestamps:

0:00 — Trailer

1:03 — Introduction & Guest Overview

2:18 — Peppa's Role at Multiverse

3:02 — How Peppa Ended Up at Multiverse

9:18 — Early Interactions & What That Dynamic Was Like

11:58 — The Transition From SaaS to Services

13:11 — Were You All In From Day One

15:27 — When Did You Start Seeing Proof in the Numbers

17:37 — Were You Ever Intimidated Bringing In Great Talent

19:34 — How the Relationship Between Peppa & Euan Evolved

23:02 — Bringing Donn Into the Business

26:55 — What Donn Brings to Peppa Personally

29:42 — Was Don's Impact Felt Instantly or Gradually

32:50 — How a Visionary Founder Stays Grounded

35:40 — What Excites You Most About the Next Few Years

39:02 — What Could Stop Multiverse From Being Successful

40:38 — Fine-Tuning Direction or Focused on Execution

41:58 — Why Multiverse Is the Right Place to Join Right Now

47:32 — Closing & Final Thoughts