Humor Sells - CPG Creator Mason Arnold at Small Potatoes
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Humor Sells - CPG Creator Mason Arnold at Small Potatoes
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In this episode of Content Kingdom, host David G. Ewing sits down with serial entrepreneur and creative content trailblazer Mason Arnold to dive deep into the wacky, wildly effective world of content marketing. From launching a landscaping company with a flyer that got him threatened by a postman, to building a 100,000-subscriber newsletter full of veggie puns and cheeky innuendos, Mason shares how authenticity, humor, and a bit of irreverence helped grow massive followings — and businesses.You’ll hear the behind-the-scenes story of how Veggie Noodle Co. hit #3 on the Inc. 500 with almost no digital footprint, why packaging is king in the food world, and what not to do when you hand off your brand voice. Plus, Mason opens up about his latest ventures — including a GLP-1 boosting cookie aimed at the Ozempic generation, and “The Puzzle,” a deeply personal creative project born from a late-night float and a vision.Whether you’re a marketer, founder, or just a sucker for spicy newsletter titles like “Lamb Ham Thank You Ma’am,” this episode’s got something for you.