After taking over her father’s tangerine farm, Heesun Moon learned about eco-friendly farming and began her own life as a farmer in Jeju. She plans and runs ALLFARMERS MARKET, where farmers sell seasonal produce and food directly to customers. The market supports small-scale, young, and eco-friendly farmers while creating a place where farmers and customers can meet and share their stories. She also runs activities such as farming classes, farm tours, and cooking classes to connect local people with farming and food. She continues to explore ways for farmers to build sustainable lives in Jeju, including growing a variety of crops in small quantities.

Based in Jeju, Juhee Kwon curates exhibitions and works with visual artists. She also works independently in planning, research, and education. Studio 126 opened in 2019 as a space that supports experimental artistic practices rather than focusing on art sales. Since 2022, it has run a nationwide open call for emerging artists, along with curator workshops and short-term artist residencies. She hopes Studio 126 will continue to connect different regions, generations, and artistic practices while remaining rooted in Jeju.

RUSTY HOMIES began when Lim SeongJun started making workwear and tools he personally needed while helping with his parents’ farm work. The brand creates durable workwear and accessories designed around real movements in the field, such as squatting, bending, and carrying tools. Although he studied graphic design, he later learned sewing and continued developing his skills through repeated hands-on practice. Today, he also collaborates with businesses including cafés, vivarium companies, hair salons, and stays to create uniforms suited to different work environments. He currently works from an old family stone warehouse in Cheongsu-ri, Hangyeong-myeon, Jeju, and plans to develop the site into a studio and showroom that people can visit.

Byungman Kim is a comedian known for KBS’s Gag Concert segment Master and SBS’s Law of the Jungle. He enjoys learning through direct experience and has taken on a range of challenges, including survival in the jungle, diving, flying, and working with wood. He continues to learn about flying, including weather, navigation, English radio communication, and making decisions in different situations. Now living in Jeju, he spends time close to the island’s sea, forests, and oreums while gradually building relationships with people in his local community. In the future, he hopes to create spaces and content where he can share his experiences in broadcasting, the jungle, survival, flying, and making things.

Based in Sagye, Jeju, Minsu Cho runs SOLV Studio and teaches barre classes there. She first discovered barre while attending college in the United States, and after returning to Korea, she completed instructor training and certification and began teaching professionally. Through barre, which combines elements of ballet, Pilates, and strength training, she focuses not only on physical strength but also on helping people improve their mood and energy. After getting married, she moved to Jeju in search of a life closer to nature and later opened SOLV Studio near Sanbangsan in Sagye. Today, the studio has become a space where Korean and international members exercise together and connect naturally.

Hana Jang has been living in Jeju since 2018, working in both art education and as a haenyeo. She teaches students at an art studio near the Global Education City, helping them develop their art portfolios and prepare for their future studies, while also working as a haenyeo in Daepo-dong for the third year. She studied Industrial Design at the Rhode Island School of Design and lived in the United States for about 16 years before settling in Jeju. Although she was once afraid of the sea and could not swim, she gradually became comfortable in the water, attended haenyeo school, and eventually became a working haenyeo. Today, she continues to bring art, education, and the ocean together in her life in Jeju.

Drawing on his experience as a photographer, Jisol Jung runs ODUJEJ, a Jeju-based design brand. The name ODUJEJ comes from spelling “JEJUDO” backwards, and the brand creates everyday objects and projects that offer a slightly unfamiliar view of familiar Jeju. Through subjects such as Jeju pottery, dongjaseok, and stone, ODUJEJ reinterprets the island’s objects and culture from a new perspective and introduces them both in Korea and abroad. Through ODUJEJ, he hopes to create a “Small Jeju Museum” that holds the small and personal stories of Jeju.

In an old mill in Sehwa-ri, Gujwa-eup, Jeju, three generations — grandmother, aunt, and granddaughter — work together to make local Jeju food. The family mill, which has been running since 1982, has grown into today’s Sehwa Mill, while the wish to make tteok, or Korean rice cakes, easier to enjoy as everyday desserts became the starting point of RICE NICE. At RICE NICE, they make rice cakes for gifts, holidays, and casual desserts, including cheddar cheese seolgi and sweet potato chalbbang, while also offering Jeju’s traditional gireum-tteok as frozen dough that can be easily cooked at home. At Sehwa Mill, they reintroduce older Jeju foods in a more contemporary way, starting with borigaeyeok, a Jeju-style grain powder made with barley and beans. More recently, under the name Sehwa Grocery, Kang has been growing the brand from a Jeju-based food business into a broader grocery brand that shares good local food with more people.