• Hug the Cactus: Lessons on Rejection from Under the Influence

  • 2025/03/26
  • 再生時間： 28 分
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Hug the Cactus: Lessons on Rejection from Under the Influence

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  • Some companies actually advertise to their haters.


    Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.


    In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a place to vent – then offered them 8,000 free airmiles. And drink maker Oatly actually dedicated a website to their haters.


    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

Some companies actually advertise to their haters.


Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.


In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a place to vent – then offered them 8,000 free airmiles. And drink maker Oatly actually dedicated a website to their haters.


Hosted on Acast. See acast.com/privacy for more information.
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