What single change made this employee advocacy programme fly?

Find out in the latest episode of my podcast 'How to run a HAPPY employee advocacy pilot' where I interview Head of Talent Acquisition at @Savanta @LIndsay.

If you're looking to launch an employee advocacy programme you have to watch this.

Lindsay shares some real gold on how she and the team went about bringing employee voices to life at this global research company.

5 interesting things I learnt:

•⁠ ⁠How the programme made a real impact and was noticed in the wider company
•⁠ ⁠How talent acquisition and marketing worked together on the programme.
•⁠ ⁠How they described the benefits of employee advocacy to potential advocates
•⁠ ⁠How they used brand content as an inspiration rather than a directive to employees
•⁠ ⁠How they are building a pipeline to bring new employees into the programme.

In this episode Kalee Williams, Head of Social Strategy at Atlassian, shares insight on one of the biggest challenges companies face when launching an employee advocacy programme – how to inspire employees to write in their own voice.

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations.

Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre.

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations.

Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre.

In this episode Vicki Saunders shares insight on employee advocacy as an approach for recruiting the best talent and how organisations could go about launching a pilot to test it for themselves.

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations.

Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre.

In this episode Kerry-Ann Stimpson discusses her view that the purpose of internal marketing is to increase employee engagement and connection with the company's goals and to foster employee advocacy of the company brand.

She shares insight on how organisations can use internal marketing practically to launch and grow a successful employee advocacy programme.

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations.

Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre.

If you're thinking about employee advocacy in your business - of launching a programme, of pitching it to the senior leadership, of persuading colleagues to join - sooner or later you're likely to meet some resistance – both from leadership and from employees themselves.

In this episode David Perry shares some insight into the common fears around employee advocacy and how you can respond to them in order to successfully launch or scale an employee advocacy pilot.

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations.

Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre.

In this episode Michelle J Raymond shares valuable insight on the opportunities in employee advocacy - what a successful programme looks like – and how to avoid 10 common mistakes when launching a pilot to give it the best chance of success.