#2 How to respond to common fears and resistance about employee advocacy
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#2 How to respond to common fears and resistance about employee advocacy
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Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations.
Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre.
If you're thinking about employee advocacy in your business - of launching a programme, of pitching it to the senior leadership, of persuading colleagues to join - sooner or later you're likely to meet some resistance – both from leadership and from employees themselves.
In this episode David Perry shares some insight into the common fears around employee advocacy and how you can respond to them in order to successfully launch or scale an employee advocacy pilot.