What single change made this employee advocacy programme fly?

Find out in the latest episode of my podcast 'How to run a HAPPY employee advocacy pilot' where I interview Head of Talent Acquisition at @Savanta @LIndsay.

If you're looking to launch an employee advocacy programme you have to watch this.

Lindsay shares some real gold on how she and the team went about bringing employee voices to life at this global research company.

5 interesting things I learnt:

•⁠ ⁠How the programme made a real impact and was noticed in the wider company
•⁠ ⁠How talent acquisition and marketing worked together on the programme.
•⁠ ⁠How they described the benefits of employee advocacy to potential advocates
•⁠ ⁠How they used brand content as an inspiration rather than a directive to employees
•⁠ ⁠How they are building a pipeline to bring new employees into the programme.

In this episode Kalee Williams, Head of Social Strategy at Atlassian, shares insight on one of the biggest challenges companies face when launching an employee advocacy programme – how to inspire employees to write in their own voice.

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations.

Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre.

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations.

Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre.

In this episode Vicki Saunders shares insight on employee advocacy as an approach for recruiting the best talent and how organisations could go about launching a pilot to test it for themselves.