How to build, sell and scale your SaaS business with Mattias Ljungman, founder of Moonfire
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How to build, sell and scale your SaaS business with Mattias Ljungman, founder of Moonfire
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In this episode, I sit down with Mattias Ljungman, founder of Moonfire, to dig into what sets apart the most investable early-stage B2B tech startups.
We covered what too many founders still get wrong when it comes to pitching, how to build real legitimacy in the eyes of VCs, and why great products aren’t enough if your sales motion isn’t repeatable.
Mattias shares his perspective as a seasoned investor, explaining what separates founders who scale from those who stall, including why mission-driven founders with relentless executional energy tend to win, how the best founders think about GTM strategy, and when it’s actually the right time to make your first sales hire.
Plus, we talked about overlooked fundraising basics, from why warm intros matter to how to avoid looking transactional when you’re building relationships with VCs.
If you’re a B2B tech founder thinking about raising capital, this is the episode you need to hear before you send another pitch deck.
Find out more:
Mattius Ljungman (guest)
Connect with Mattius on LinkedIn
Find out more about the Moonfire
Matthew Codd (host)
Connect with me on LinkedIn
Find out more about my business, Cosmic Partners