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Episode 5 — How to Transform Your Coaching Website from a Brochure into a Global Growth Engine

In this episode, we sit down with Dr. L. J. Rose, founder of the Natural Wellness Academy — a global program certifying wellness coaches in over 40 countries. Featured in Yahoo, Reader’s Digest, and HuffPost, Dr. Rose shares her inspiring journey of turning a website that once held her back into a powerful platform that drives international reach, student trust, and consistent growth.


From facing early challenges with developers and digital strategy to creating a website that authentically communicates her mission, Dr. Rose offers practical insights every coach and wellness professional can apply to transform their online presence.


What you’ll learn in this episode:

The real challenges behind building a coaching website that actually works
How to turn your site from a static brochure into a global growth hub
The role of authenticity and emotional connection in attracting students
Where to focus first when building your digital presence as a coach
How to future-proof your online presence in an evolving digital landscape
The mindset shift that turns a website into a long-term growth engine

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Website Growth Show
Website Growth
Website Growth Podcast
Bussines Owners Podcast

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takeaways:
AI is transforming the coaching landscape.
A strong online presence is crucial for growth.
Mentorship significantly enhances student success.
Content creation is vital for engagement.
The website serves as a central growth engine.
Psychological insights can improve website design.
Change is a continuous process, not a one-time event.
Collaboration fosters innovation in coaching.
Students need support to complete their courses.
Joy comes from helping others transform their lives.

Transforming Wellness Coaching with AI
The Power of Online Presence in Coaching
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Sound Bites
"AI is changing everything."
"The website is the foundation."
"The website is a growth engine."


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00:00 Intro
01:54 Inspiration Behind Natural Wellness Academy
06:58 The Evolution of Coaching Specialties
11:13 The Importance of Online Presence
13:18 Enhancing Course Completion Rates
18:03 Website as a Growth Engine
20:54 Building Digital Presence for Coaches
28:06 Content Creation and Engagement
30:20 Psychology in Website Strategy
31:42 Challenges in Website Development
37:26 Finding Joy in Transformation
39:02 Outro

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