The media relations game is ever-changing. While traditional media outlets remain coveted by businesses that want to be in the news, non-traditional outlets are on the rise.

Podcasts, newsletters and social media influencers now often play a key role in effective media outreach. PR pros need to ensure they’re immersed in as much client-relevant content as possible, regardless of where it comes from.

PR Consultant Michelle Garrett and her guest, Peter Himler, founder of Flatiron Communications and veteran of agencies including Edelman and Hill & Knowlton, discuss how to reconcile clients’ desire for coverage in legacy media with the impact of a new cadre of earned media platforms.

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About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.