How to Start a Perfume Brand in Australia (Or Anywhere Around the World)
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How to Start a Perfume Brand in Australia (Or Anywhere Around the World)
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Welcome back to The Perks of Being Moody! In this episode, I take you behind the scenes of how I launched my very own fragrance brand — right here in Australia.
Whether you're dreaming of creating your own perfume line or just curious about how a scent goes from idea to bottle, this episode is packed with practical advice, real stories, and honest lessons.
I cover everything from:
The spark that started it all
Branding, design, and supplier outreach
Registering your business and staying compliant
Scent development and packaging tips
Budgeting, price points, and negotiating with suppliers
Marketing strategies and distribution
Mistakes I made (so you don’t have to)
Plus, I share tips for building a clean, non-toxic fragrance line and how to use storytelling to stand out in a crowded market.
Interested in launching your own brand? I’m offering 1-on-1 consulting for those ready to get serious. DM me or email to get started.
📢 Don’t forget to follow, leave a review, and share this with someone who's ready to make their dream scent a reality.
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🔗 Connect with me:
Instagram: @theperksofbeingmoody
Email: moody@luxorelixirs.com.au