How to Sell Your Vision - Ai is only the enabler
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How to Sell Your Vision - Ai is only the enabler
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In this episode of How to Sell Your Vision, I interviewed Michael Krikheli, founder of 5Sigma—an insurance claims processing company using AI to automate workflows with tools like auto-adjusters and more.
I asked Michael about the role of AI in investor pitches, and his response was spot on:
"The goal of your pitch is to convince the investor that you’re solving a real problem—not that you’ve built amazing technology."
I wanted to highlight that part of our conversation because I see it time and time again: brilliant founders lose their audience by leading with “AI” instead of the problem they’re solving.
That’s why I also wrote this article on Medium: If you want investors to stop listening to your pitch, keep saying AI.
Michael nailed it—there’s always a technology (today it’s AI), but investors care most about the problem. The problem is the scalable part. The transformation it enables is the story.
Focus on the problem. Make it urgent. Make it crystal clear.
The rest will follow.