This episode comes from a conversation I had with Mehmet Gonullu on The CTO Show. We cover the shift from old-school marketing tactics to system-driven models, why outreach still matters but needs a new approach, and how startups can build momentum in content without a full marketing background.

I talk about reputation as a growth lever, the move toward decentralized content teams, and how founders can apply neuro-emotional techniques to get real traction. We also dig into AI—where it fits, where it doesn’t, and how to use it without losing the human element.

If you want a straight breakdown of how I think about content, outreach, and growth in today’s environment, this episode lays it out.

#StartupMarketing #SaaSGrowth #ContentStrategy #OutboundSales #SaaS #GTMstrategy

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📒 Resources

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📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞𝗦

🔗 CONTENT CAPITALIST: https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave/

🔗 PRACTICES FOR SOVEREIGN LIVING: https://www.amazon.in/PRACTICES-SOVEREIGN-LIVING-Essays-Game-ebook

🎓 𝗛𝗜𝗥𝗘 𝗠𝗘

🔗 http://michaelbecker.org/services/

📌 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - 𝗕𝗟𝗢𝗚

🔗 http://www.michaelbecker.org

🌐 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 - 𝗦𝗢𝗖𝗜𝗔𝗟

🔗 https://www.instagram.com/officialmbecker

🔗 https://www.linkedin.com/in/mjbecker

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