What do you do when your therapist can’t handle your conversion rate anxiety?

You cancel therapy.

At least that’s what Girish Joshi did.

In this episode, Girish (Director of E-Commerce at LG) unloads the real emotional cost of running a P&L, why he checks revenue dashboards the way some people check horoscopes, and how irritation might be his secret superpower.

We get into:

• Why most frameworks kill creativity

• How to chase ideas that feel like “oh f***”

• The surprisingly emotional side of attach rates and checkbox services

• When your team doesn’t need consensus—they need your conviction

• Why every E-Commerce director needs at least one diplomat on speed dial

• And how he’s trying to turn LG into the Apple of appliances, one trusted fridge at a time

This episode is part group therapy, part MBA, and part stand-up set for over-caffeinated Directors of E-Com who are wondering if anyone else thinks like them.

(They do. And he’s on this episode.)

If you’ve ever canceled a vacation appetizer because your AOV dipped, this one’s for you.

• (00:00:00) - Interview
• (00:01:48) - In the Elevator With ECommerce's Director of Therapy
• (00:03:58) - Checking the Numbers
• (00:06:43) - Amazon CEO on Creativity and Purpose
• (00:08:17) - Don't Need a Frameworks
• (00:11:17) - Getting Your Welcome Offer to the Right Level
• (00:15:17) - e-commerce: Value vs. Services
• (00:18:46) - Will Willpower: The Need for Trust
• (00:20:57) - What's Your Biggest Strength and Weakest Element?
• (00:22:49) - LG CEO on Stories in Sales
• (00:27:10) - Justin on Leading From the Front
• (00:30:28) - Confidence in the Data vs. Personal Intuition
• (00:36:06) - Have You Ever Failed In Your Ideas?
• (00:37:01) - How LG Is Making the Brand Experience Reliable
• (00:39:22) - Three major areas of innovation at LG
• (00:40:33) - How to Build a Connected Future for Appliances
• (00:43:29) - LG CEO on E-Commerce Growth
• (00:47:46) - E-commerce Insights: What Excites You?