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How to Make Your Prospects Buy (Without the Hard Sell)

How to Make Your Prospects Buy (Without the Hard Sell)

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What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing.

In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers prospects to choose your solution. No pushy tactics, just proven strategies that turn preparation and follow-through into closed deals.

Whether you’re running sales for a legal tech startup or leading a B2B scale-up, these insights will help you tighten your sales process and boost conversion rates.

What You’ll Learn:

  • How to structure your CRM to improve sales focus and lead tracking
  • Practical ways to warm up existing clients for more business
  • A structured cold prospecting outreach cadence that works
  • How to build a Strategic Account Plan that gets attention
  • The role of cross-functional collaboration in revenue growth

Tune in and turn preparation into profit.

Keywords: Growth strategies, lead tracking, lead management and CRM

Episode Resources:

  • How to Use an SAP to Turn the Sales Process into a Buying Process
  • 6 Ways to Leverage the Power of Process and Workflows in Sales
  • Sales Enablement
  • B2B Product Marketing

Connect with The Marketing Phoenix Podcast

  • Subscribe on Your Favorite Podcast Platform
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  • RPC Strategies' Website

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