As a former investment banker, Rose Jia knows a thing or two about what it takes to sell finance-minded executives on marketing ideas. Now serving as Amazon Prime Video’s Head of Customer Lifecycle, she spends her days relentlessly driving transformation and customer growth. She joined the On Scope podcast to share her thoughts on what marketers can do to make their practice an indispensable aspect of the business model to those who matter most — the people writing the checks. In conversation with host Mike Berberich, Rose covered her “Renaissance Marketer’s Mindset” framework, why economic downturns are the perfect time to go big on brand, and her best advice for marketers to implement an entrepreneurial mindset throughout their organization.

On “This Week in ANA Magazine,” editor Matthew Schwartz previewed a new story on how the growing influence of — well — influencers is causing waves in the commercial ad production space, ushering in a new era of content-first video shoots.

Are you looking to get skibidi rizz — whatever that means — with your brand’s digital and social media marketing this year? Then you’ll want to check out the 2025 ANA Digital & Social Media Marketing Conference, sponsored by TikTok. Check out the full agenda and save your spot now by visiting www.ana.net/2025digital.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.