On this episode of No Free Lunch, Ndamukong talks with his friend and performance coach Keith D'Amelio, who's worked with elite athletes across sports and leagues through his company Heretic Performance. How much does it cost to optimize an athlete's performance? Or a team's? They also discuss the value of players' biometric data, and how they can leverage it.

Supported by T. Rowe Price

Host: Ndamukong Suh

Executive Producer: Grace Piro Delia

Producer: Danny Sellers

Editor: David Caputo

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Ndamukong Suh

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Instagram: @ndamukongsuh

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