This episode is sponsored by eFulfillment Service, a family-owned 3PL that has been in the business for over 25 years. They handle everything from FBA prep and Amazon overflow warehousing to direct-to-consumer fulfilment, and have built their entire model around making things simple for growing sellers.

There are zero setup fees, no minimum order requirements, and no long-term contracts. You only pay for what you use.

Stop letting logistics throttle your Amazon sales. Start an 8-week risk-free trial today:
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Shipping is often an afterthought, but it plays a critical role in the growth and success of any eCommerce business. It is the final touchpoint between the seller and the customer and has a major impact on customer satisfaction, trust and repeat purchases. Offering the right shipping options can improve the customer experience and help differentiate your brand from competitors.

In this episode, we discuss:

• How important shipping really is for eCommerce growth
• What shipping options you should offer customers
• Free shipping vs paid shipping
• When to send orders tracked vs untracked
• Shipping thresholds and how they influence basket size
• International shipping options
• Returns and whether they should be free
• When fulfilment houses make sense for scaling brands
• Channel based shipping strategies for marketplaces and DTC stores

Amazon has rolled out several key seller updates in Q1 2026, and while some look minor on the surface, they carry real implications for account health, customer experience, and revenue protection.

In this episode, we break down the most important changes across seller feedback, customer service metrics, and seller-fulfilled operations. More importantly, we explain how these updates affect day-to-day decision-making for Amazon brands and what to monitor to prevent avoidable performance issues.

You will learn:

• Which Q1 updates actually matter for Amazon sellers

• How new feedback and service metrics change risk management

• What actions operators should take now to stay compliant and competitive

This episode is designed for Amazon brand owners, operators, and agency teams who want clarity, not noise, and who are focused on scaling profitably in 2026.

In this episode, we break down the most important changes Amazon has introduced over the past three months, along with what’s coming next. From new fulfilment fees and logistics updates to seller tools, pricing incentives, and advertising innovations, we cover everything you need to know to stay ahead.

Key topics include:

• Holiday peak fulfilment fees and the end of FBA prep services

• Updates to delivery policies, multipack options, and Pan-EU expansion

• Business FBA discounts, flexible customer financing, and year-round Prime deals

• New seller tools: Image Manager, Account Health Assurance, and AI-powered Seller Assistant

• Amazon Ads UEFA sponsorship, AI advertising tools, and MCF expansion

• Major event: Prime Big Deal Days (October 7–8, 2025)

• Amazon is ending the co-mingling program after years of seller complaints

Grow your Amazon sales with VendLab: https://www.vendlab.com