This episode breaks down the most important Amazon seller updates from Q2 2026, focusing only on changes that require action.

We cover new fee structures, stricter enforcement on pricing and fulfilment, and operational changes that will directly impact margins and account health. The updates are grouped into clear themes so you can quickly identify what matters for your business.

Key topics include:

• Changes to FBA removal and disposal charges
• Crackdown on reference pricing and discount compliance
• Major Amazon investment signals and what they imply for sellers
• Updates across fees, fulfilment, and account management

The focus is practical: what’s changed, why it matters, and what you should do next.

How to grow your eCommerce business is brought to you by the Amazon Growth Agency, VendLab.

This episode is sponsored by ⁠eFulfillment Service⁠, a family-owned 3PL that has been in the business for over 25 years. They handle everything from FBA prep and Amazon overflow warehousing to direct-to-consumer fulfilment, and have built their entire model around making things simple for growing sellers.

In this episode, we explore the art and psychology behind the unboxing experience. From first impressions to lasting brand impact, we’ll dive into why thoughtful packaging and presentation matter more than ever. Join us as we uncover how a great unboxing moment can turn customers into loyal fans.

This episode is sponsored by eFulfillment Service, a family-owned 3PL that has been in the business for over 25 years. They handle everything from FBA prep and Amazon overflow warehousing to direct-to-consumer fulfilment, and have built their entire model around making things simple for growing sellers.

There are zero setup fees, no minimum order requirements, and no long-term contracts. You only pay for what you use.

Stop letting logistics throttle your Amazon sales. Start an 8-week risk-free trial today:
https://www.efulfillmentservice.com/vendlab/

Shipping is often an afterthought, but it plays a critical role in the growth and success of any eCommerce business. It is the final touchpoint between the seller and the customer and has a major impact on customer satisfaction, trust and repeat purchases. Offering the right shipping options can improve the customer experience and help differentiate your brand from competitors.

In this episode, we discuss:

• How important shipping really is for eCommerce growth
• What shipping options you should offer customers
• Free shipping vs paid shipping
• When to send orders tracked vs untracked
• Shipping thresholds and how they influence basket size
• International shipping options
• Returns and whether they should be free
• When fulfilment houses make sense for scaling brands
• Channel based shipping strategies for marketplaces and DTC stores