In this episode, I’m joined by Gloria Chou, PR expert and founder of Gloria Chou PR, to break down how Etsy sellers can get massive media coverage—without paying for agencies or ads. Gloria shares how she went from being a U.S. diplomat with zero media contacts to landing press features through her signature CPR pitching method.

We dive into practical strategies for getting featured in gift guides, pitching journalists effectively, and using tools like AI and Substack to make DIY PR simple and repeatable. If you're ready to grow your Etsy visibility and credibility, this episode is packed with gold.

Be sure to watch Gloria’s free masterclass for Etsy sellers and creatives:
👉 https://gloriachoupr.com/masterclass

In this episode, we cover:
[03:50] Why PR Is a Game-Changer for Etsy Sellers
[05:09] The Difference Between Marketing & PR
[07:27] The CPR Pitch Method Explained
[11:38] AI Tools to Find Angles & Publications
[13:02] Free Resources for Finding Journalists
[15:56] Gift Guide Pitching Timelines
[18:27] Real Success Stories from Makers
[20:54] Tips for Product Bundles & Gift Sets
[23:16] Pitching Apparel & Print-on-Demand
[26:00] Follow-Up Tips That Don’t Feel Spammy

Connect with Gloria:
📸 Follow on Instagram: @gloriachoupr
💻 Watch the free masterclass: gloriachoupr.com/masterclass
📩 DM her the word “Dylan” on Instagram for a free bonus pitch resource!

About Gloria:
Gloria Chou is a small business PR expert and creator of the CPR Pitching Method, which has helped thousands of entrepreneurs get featured in outlets like Forbes, Oprah Daily, BuzzFeed, and more—all without paid ads or PR firms. Her mission is to make publicity possible for underdog founders through proven DIY strategies.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!