In this episode, host Melissa Rogozinski discusses the essentials of lead generation and tracking for B2B businesses. She emphasizes the importance of technology, particularly CRM systems, in managing leads effectively. The conversation covers the creation of lead magnets, the significance of tailored content, and the strategic use of social media. Melissa also highlights the value of face-to-face interactions and the necessity of measuring and refining lead generation efforts to ensure success.

Takeaways

- Your marketing strategy might be amazing, but without the right technology, you're running blind.
- A CRM is the heartbeat of your lead generation efforts.
- Your lead magnet has to solve a real problem for your audience.
- Content should be tailored to your audience's goals and challenges.
- Social media isn't just a branding tool; it's a lead generation powerhouse.
- Track your engagement; if someone comments, log it into your CRM.
- Lead generation isn't a one and done activity; measure and refine your approach.
- Generating leads is essential, but tracking and qualifying them is what turns interest into revenue.
- Every piece of content plays a part in building relationships and driving sales.
- Be intentional about generating and tracking leads for success.
titles

Keywords

lead generation services, b2b lead generation companies, b2b tech, b2b tech marketing, marketing strategy, growth marketing, growth marketing services

Episode Collateral

5 Technologies for Lead Generation (Blog)
Generate More Qualified Leads (Blog)
DIY Marketing Toolkit

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Keywords:

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