In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Russell Petty, Founder of Willow Home Loans & Chief Technology Officer at Milestone Mortgage Solutions.

Russell built his first brokerage at 21, sold its tech division for seven figures before 25, and is now ranked among the top 1% of loan officers nationwide.

He breaks down how to generate consistent mortgage leads and scale operations through smart technology and targeted audience strategies.

Russell shares insights on:

✅ How to define your specialized mission
✅ How to identify your ideal target audience
✅ How to build a consistent, scalable lead generation engine
✅ How to use technology to grow faster and smarter
✅ How to evolve from founder to growth-focused executive

If you're a mortgage broker, loan officer, or local business owner aiming to scale, this episode delivers the actionable playbook you’ve been looking for!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

📲 Follow Local Leverage:
🌐 Website https://www.propertyradar.com/learn/l...
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📘 Facebook: / localleveragepodcast

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Russell Petty:
🔗 LinkedIn: https://www.linkedin.com/in/russellpettyjr
📸 Instagram: https://www.instagram.com/mortgagesbyruss

📲 Follow Willow Home Loans:
📸 Instagram: (Charlotte office) https://www.instagram.com/explore/locations/103476258955552

#MortgageMarketing #WillowHomeLoans #LeadGeneration #MortgageBrokerTips #LoanOfficerSuccess #TechInMortgage #RussellPetty #LocalLeveragePodcast