How to Find & Refine Your Coaching Niche
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How to Find & Refine Your Coaching Niche
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The word that most new (and existing!) coaches and business owners fear... 'niche'!
I remember when I started my business, I hated the thought of having to find a niche. I was qualified and experienced in helping a wide variety of people, no matter their goals. I couldn't see how excluding certain groups could possibly help me get more clients as a coach. What about all of that earning potential I was missing out on!?
Well, the real truth is this: When you speak to everyone, you speak to no one.
I have worked with so many clients over the years who share this fear. They feel afraid to niche down and commit to a group in case they're 'wrong' or cap their earning potential. The truth is that a niche allows you to dig deep, dive into quality over quantity, and let your community feel truly seen and heard - both implicitly and explicitly.
In this episode, I share with you the reasons why you DO need a niche, some prompts to discover yours, and my greatest tip that I can offer at the end of the episode. Grab a notebook because I'm taking you through some actionable questions today so you can leave with something tangible to work with.
Your next steps:
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