Ever felt like you're tired, but you're not sure if you're just tired or if you're hungry? That's what it's like when you're trying to figure out social media. The internet is a crowded marketplace, and just throwing darts out there is not the way. We talk about the thoughts behind why some content goes viral and others fall flat. It’s all about connecting with your audience on an emotional level by telling a story, not just listing facts.

In this episode, we talk about the power of storytelling. I share how I was able to pitch a business to an art lover by painting a narrative that resonated with his passions instead of just listing features. We also break down the importance of validating your business idea before you go all in on a marketing strategy. You'll learn how to use a practical framework to craft a story that sells and why you need to deliver on your promises once you’ve hooked your audience.

So, don't just put out a video and hope it goes viral. We're here to help you get it right.What's the best business advice you've ever received?

Learn more at www.gobeyondthegrind.com.

"What this company is doing is positioning artists to be able to sell their art, but number two is positioning art lovers to be able to easily find folks, you know."

(00:00) - Introduction to the Episode

(02:49) - The Power of Narrative in Business

(04:41) - The Psychology of Social Media

(11:25) - Tosin’s Storyselling Challenge

(15:32) - The Nike Storyselling Case Study

(18:27) - Why Over-Explanation Leads to Desperation

(19:13) - The HERO Storytelling Framework

(21:58) - The Fundamentals of Validating a Business Idea

(23:34) - The Jaded Dreamer vs. The Serial Entrepreneur

(32:16) - Using Social Media with Intention