On a scale of 1 to 10, how comfortable are you in saying out loud that your organization's work and the results that you get are the best? The best.

If you said 10, congratulations. You are in great shape on that front. But if your response was an 8 or below. Or if you didn't even answer, but instead said, well, “best” compared to what, or to whom? Or some other equivocation, then there are some questions to explore.

If you're a Nonprofit leader who strives for excellence and who's looking to make a powerful impact in the world, I am confident that there's at least one aspect of the work that you do, the solution you provide, the impact you make, that is the best. That makes you unique in the marketplace.

But a lot of Nonprofit leaders have some resistance to making those claims out loud, especially with money and policy decisionmakers.

In this week’s episode, we get into how you can fully own that, in ways that are truly effective.

In this episode, we share:

• What the decisionmaker hears when you hold back from saying your stuff is the best
• How to identify and address the source(s) of your reluctance/resistance to making the claim that your stuff is “best in class”
• Practical questions to help you clarify exactly what sets you apart and makes you “best in class”
• How to strategically define the problem you solve, to reflect the aspects of your work and impact that are exceptional
• The most dangerous pitfall in defining the problem, and how to avoid it
• How to assert your “best in class” claim without naming or creating problems with others who are in your arena
• How to frame your results as an answer to the most common decisionmaker worries about money
• The one link you must make for the decisionmaker to help them get to yes

Help spread the word! If you found value in this episode, I’d be grateful if you would leave a review on iTunes or wherever you listen. Your reviews help other nonprofit leaders find the podcast. Thanks!!