Send us a text

Most fitness studio owners face a costly problem they don't see coming until it's too late: a disconnect between their personal values and studio culture. This fundamental misalignment leads to frustration, team turnover costing upwards of $39,000 annually, and member attrition that hampers growth.

In this foundational episode, Zach Coleman shares his journey from overlooking culture to making it central to his business strategy. He reveals how his initial focus on delegation without clear values created a revolving door of team members and the resentment he felt toward employees whose behaviors didn't match his expectations. This turning point led him to intentionally build core values from his personal beliefs and invest in team development—transformations that shifted his entire business trajectory.

For new studio owners, Zach offers practical guidance on identifying personal values and translating them into business principles. For established studios managing multiple locations, he provides a systematic approach to observing team behaviors and extracting values already embedded in your organization. The episode outlines a powerful framework for aligning hiring practices and marketing strategies with these core values, creating consistency across every touchpoint of your studio experience.

Most valuably, Zach demonstrates how values serve as both a retention tool and marketing advantage. By clearly defining what behaviors align with your studio's identity, you naturally attract team members and clients who resonate with your approach. This fundamental alignment eliminates the friction that drives costly turnover and creates the authentic community connection that fuels sustainable growth.

Ready to transform your studio culture? Subscribe to Fit to Grit for more insights on building a fitness business that reflects your values and attracts your ideal community.

Support the show

Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/